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Product Research

We simulate real-world usage scenarios to predict market performance before launch. Our sensory labs and CLT facilities provide controlled testing environments.

From packaging tests to shelf placement studies, we identify improvement opportunities. Ethnographic methods reveal unconscious product interactions.

Services

Central Location Test (CLT)

Structured testing at central locations for accurate insights.

Product placements

Testing products in real-life settings to capture genuine feedback.

Sensory Tests

Measuring consumer reactions to taste, smell, touch, and appearance.

Store Audits

On-site evaluations checking product availability, visibility, and compliance.

Ethnography

In-depth observation of consumers in their natural environments.

25+ years of research expertise
across industries and geographies.

Reach out to our team and let’s explore how we can support your research goals.