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We decode consumer psychology through expertly moderated discussions and observational techniques. Our qualitative approaches reveal the emotional drivers behind purchase decisions.
From focus groups to ethnography, we capture authentic reactions in natural settings. Insightful reporting translates findings into practical business recommendations.
90–120 minutes moderated discussions with 6–8 homogenous participants.
60–90 minutes deep-dive interviews using projective techniques.
Live interpreting for accurate understanding between clients and respondents.
Time-stamped verbatim transcripts with speaker identification.
Seasoned moderators using laddering and storytelling techniques.
Insight synthesis with verbatim quotes and video clips.
Reach out to our team and let’s explore how we can support your research goals.