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Qualitative Research

We decode consumer psychology through expertly moderated discussions and observational techniques. Our qualitative approaches reveal the emotional drivers behind purchase decisions.

From focus groups to ethnography, we capture authentic reactions in natural settings. Insightful reporting translates findings into practical business recommendations.

Services

FGDs

90–120 minutes moderated discussions with 6–8 homogenous participants.

IDIs

60–90 minutes deep-dive interviews using projective techniques.

Simultaneous Translation

Live interpreting for accurate understanding between clients and respondents.

Transcription

Time-stamped verbatim transcripts with speaker identification.

Moderation

Seasoned moderators using laddering and storytelling techniques.

Reporting

Insight synthesis with verbatim quotes and video clips.

25+ years of research expertise
across industries and geographies.

Reach out to our team and let’s explore how we can support your research goals.