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The same visually based survey technique
(using computer generated images) used in qualitative
studies is adapted for quantitative studies. This technique
overcomes language and cultural barriers that often impede
accurate measurement of product awareness and usage.Measures
advertising recall in the traditional approach (pre, post-unaided
and aided) and adds a third dimension providing unsurpassed
precision in the measurement.
Language based segmentation is a technique
used to classify Hispanic consumers according to their
ability, proficiency and language preference for speaking,
reading and writing.
Our Methodologies include :
Door-to-Door Interviews
Telephonic Interviews
Intercept Studies
Surveys (traditional and on-line)
Mail Interviews
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Qualitative
research is about in-depth knowledge and direct feedback.
This research can provide critical insights which gives
you a better understanding of your customers, their perceptions
and what motivates them.Our research professionals understand
and utilize the latest in research techniques, through their
involvement with professional associations and continued
education, giving you the best possible results.
Some of the Methodologies include
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Focus Groups
Mini-Groups
Concept Labs
In-depth Interviews |
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Services we specialize
in: |
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Presales Study |
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Brand Share
Tracking |
Product Launches |
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Price Sensitivity
Modelling |
Promotions |
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Customer Satisfaction |
Identifying
a Marketing Network |
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Trade Performance
Audit |
Mystery Shopping |
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Distribution
Mapping |
Preparing Marketing
Plans |
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Industry Studies |
Conducting Industry
Studies |
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Cross Tabulation
of Data |
B2B Market Research
and Analysis |
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Advance Multivariate
Data Analysis |
Brand Performance
Tracking |
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Data Mining |
Demand Estimation
& Forecasting |
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Internet Survey
Programming |
Product Development Research |
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Advertising & Promotion
Evaluation |
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Data analysis uncovers patterns in data using predictive
techniques. These patterns play a critical role in decision
making because they reveal areas for process improvement.
Using data analysis, organizations can increase the profitability
of their interactions with customers, detect fraud, and
improve risk management. The patterns uncovered using data
analysis help organizations make better and timelier decisions.
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From authoring and interviewing to analyzing
and sharing results across your organization, Market Resonance
puts data at the heart of your operations. No matter what
types of applications you use—or what type of data
you collect from any source—we bring it all together.
You can:
Collect data in any language, for any
format: Field paper surveys that can be scanned to capture
responses.
Conduct computer-assisted telephone interviewing
(CATI) including text messaging on mobile phones, or online
surveys.
Plug into your existing customer relationship
management systems, to enrich your customer profile database
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